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About Us

Our Mission

Justified Brand Clothing's mission is to enlighten and uplift the minds of those around them through hip hop fashion and the roots of hip hop--poetry. True hip hop stems from poetry and we seek to introduce this concept into the mainstream idea of what it is to be "hip hop" once again.

Justified Brand Clothing
 
 
Justified Brand Clothing was created on the principles of greater uplift to life and to society.  Our goal as a company reflect our standards as men.  We seek to uplift and spread a positive message through hip hop apparel designed with words and poetry designed to uplift the soul. 
 
Hip Hop has much more power than many of the artists of today believe.  Hip Hop is a culture and a revolution.  What genre of music has touched as many people or influenced the trends of the world as did Hip Hop?  For too long however, the message and social relevance Hip Hop once represented has disappeared.  Corporate interest's and materialistic needs of artists have held Hip Hop down from its once proud placement in one of the reason's change takes place.  No longer do you hear the political and ethical flows of Public Enemy.  Nor do you hear true to heart, poetic flows of social relevance orspiritual uplift from artists like Tupac Shakur.  Now Hip Hop misrepresents and disrespects women, glorifies the drug trade, and romanticizes the life of a gangster. 
 
Its time to reclaim the genre from this uneducated, corporate controlled, negative message our children are eating up.  Support the movement, "Justified Life"!  Uplift and seek the betterment of self and those around you.  Live your life justified.
 
~Alan Halton~
Owner/President
Justified Brand Clothing

Definition of Justified Life

To be justified is to be righteous. Righteous in the sense that you are on a constant path of what is right and what is good. Defining yourself as:

1. A person of faith who is in touch with one's spirit.

2. A person who cares about those he/she touches in their life time and what positive impact they can bring to a person's life.

3. A person who understands that what ever they do must have a justifiable purpose.
 
A justified life is a life that follows these basic set of principles.  One who lives their life with a greater understanding of what it is to be who they are in all aspects of their being.  To be intouch with one's soul and to seek greater enlightenment. 

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Our Logo

Our logo represents the true roots of hip hop, which is poetry.  True hip hop is poetry from the soul, partnered with the rhythm of music.  The microphone represents hip hop in the lyrical sense.  The quill represents the poetic identity of hip hop.